Services

Here’s What I Do

Having personally run major brands and P&Ls, I build brands and conduct market research to solve high-stakes problems. Every project is designed to work in the real world, and to stand up under boardroom and investor scrutiny.

Brand Strategy

I define, organize, and express brands through a structured process that connects strategy to execution. The result is a brand that not only communicates clearly but also advances the business it represents.

Project Types

  • Full brand redevelopment
  • Brand positioning
  • Brand architecture / portfolio strategy
  • Verbal systems
  • Naming and naming systems
  • Messaging frameworks
  • Value proposition development
  • Brand governance guidelines
  • Customer and stakeholder communication strategies

Market Research

My research approach is designed to do two things: answer specific research questions and place them in the context of the company’s overarching business strategy.

Project Types

  • Brand perception research
  • Focus groups
  • In-depth interviews
  • Concept testing
  • Customer and audience segmentation
  • Message and creative testing
  • Competitive landscape analysis
  • Quantitative validation studies

End-to-End Brand Development

When clients need a complete brand relaunch, I bring together a trusted network of specialists in design, copy, video, and more. I manage the process from start to finish, ensuring the work is aligned under a single vision and delivered by people who know how to execute at the highest level.

Why It Works

My work bridges creative choices with financial and operational realities. I read annual reports and financial statements, truly understand how businesses run, and weigh brand options against market dynamics. The result is strategy and insight leaders can act on with confidence.

Selected Work​

This is a sampling of recent projects. While I keep client names confidential (and would keep yours confidential as well),
I’m happy to show you samples of this work, or arrange introductions for those who want to hear directly from these clients.

National B2B Software Firm (PE-backed)

Repositioned brand identity and revamped sales strategy to optimize valuation ahead of a liquidity event.​

Large, Multi-Platform Media Company

Developed the brand architecture (including which entities to retain, divest, or consolidate) and positioning for the flagship media property of a large national media company.​

Leading Medical Device Company

Conducted in-depth quantitative and qualitative research to quantify brand perception, define competitive edges, and gauge consumer interest in new products.

National B2B & B2C Financial Services Provider

Developed a brand narrative supported by targeted quantitative research to sharpen and validate messaging.​

Medium-Sized Non-Profit

Created core investor and donor marketing materials to educate major donors on annual priorities and secure financial support.​

Heritage Media Brand, National

Defined future-focused brand architecture, streamlined portfolio strategy, and developed positioning to attract younger audiences without losing the core legacy base.​

CPG Beverage Company, National

Led a full rebrand followed by visual identity development to modernize market perception and strengthen shelf presence.

Investor-Backed Spirits Company

Built the operating model, crafted pro-forma financials, and led development of investor materials; brand has since achieved national distribution.​

National B2B Software Firm (PE-backed)

Repositioned brand identity and revamped sales strategy to optimize valuation ahead of a liquidity event.​

Large, Multi-Platform Media Company

Developed the brand architecture (including which entities to retain, divest, or consolidate) and positioning for the flagship media property of a large national media company.​

Leading Medical Device Company

Conducted in-depth quantitative and qualitative research to quantify brand perception, define competitive edges, and gauge consumer interest in new products.

National B2B & B2C Financial Services Provider

Developed a brand narrative supported by targeted quantitative research to sharpen and validate messaging.​

Medium-Sized Non-Profit

Created core investor and donor marketing materials to educate major donors on annual priorities and secure financial support.​

Heritage Media Brand, National

Defined future-focused brand architecture, streamlined portfolio strategy, and developed positioning to attract younger audiences without losing the core legacy base.​

CPG Beverage Company, National

Led a full rebrand followed by visual identity development to modernize market perception and strengthen shelf presence.

Investor-Backed Spirits Company

Built the operating model, crafted pro-forma financials, and led development of investor materials; brand has since achieved national distribution.​