Brand strategy and market research for business leaders who need clear direction backed by real evidence, plain and simple.

Because every company faces moments when the brand carries the weight of the business: Entering a new market. Going after a new audience. Repositioning to grow. Integrating critical acquisitions. Launching something that simply can’t fail.

These are when strategy and research decide outcomes. They are not academic exercises.
They’re the difference between winning and losing.

I bring the perspective of someone who’s personally run P&Ls, closed major deals,
and managed global brands. I build strategies rooted in truth, tested against reality,
and designed to be executed in the real world.

Brand Strategy

I build brands that perform. From architecture to positioning to full redevelopment, my work links brand direction with business strategy. The outcome is more than a sharper identity system. It’s a platform leaders use to make decisions, rally teams, and thrive.

Market Research​

I design and lead quantitative and qualitative research purpose-built to guide specific critical decisions. The output goes beyond measurement. It’s about knowing in advance where to take the brand, whether to invest in a new product, and how customers and consumers will react to bold new ideas.​

See what I do and when it makes sense to call me