About Me

Thrive Group is just me, and that’s by design. I work directly with every client, drawing on decades of experience in brand strategy, market research, operations, leadership, and finance. When a project calls for full execution beyond strategy and market research, I bring in trusted specialists I have worked with for years, leading them as one coordinated effort.​

Professional Snapshot​

I have spent more than 20 years shaping and growing brands, from running P&Ls and leading teams to guiding high-stakes strategy in the boardroom.​
  • President & COO, national brand strategy and brand research agency: Oversaw business operations, and directly managed high-profile client engagements for Fortune 100 companies and fast-growing private equity and venture-backed businesses.​
  • Corporate Brand Executive, The Walt Disney Company: Directed global brand strategy and brand equity research, advising executive leadership across multiple business units.​
  • Brand Manager, Dole Packaged Foods Division: Managed national marketing programs, category partnerships, and quantitative market analysis.​
  • Earlier Roles: Brand strategy consulting at Siegel & Gale, management consulting at KPMG Consulting, and investment finance at PIMCO.
Today, I advise companies in B2B, B2C, and regulated industries during moments that can define their future: mergers and acquisitions, leadership transitions, market shifts, portfolio expansions, and high-stakes launches.​

What Sets Me Apart​

Most brand strategists come from a purely creative background. I began in finance and management consulting before leading global brands and running businesses firsthand. This experience grounds my work in commercial reality. I read financial statements, understand operational complexities, and evaluate strategy through the lens of business economics as well as brand. That combination makes my work equally relevant in a creative workshop and in the boardroom.

Beyond The Work​

I live in Los Angeles, but I travel extensively and have lived abroad several times. I cook often, collect tequila and speak regularly on its history and production, and keep up with a never-ending podcast queue (mostly finance, economics, and social commentary). I am also a frequent speaker on brand strategy, market research, and personal finance, and serve on the board of a non-profit that brings clean water to communities near Tequila, Mexico​